The pragmatic picks
- Zoom — best at large webinars and external meetings
- Google Meet — best if your company runs on Google Workspace
- Microsoft Teams — best (or unavoidable) if you run on M365
- Loom — best for async video (not live)
Zoom
Still the most reliable call quality, especially with bad connections. Webinar features unmatched. Paid plans needed for anything over 40-minute group calls.
Google Meet
Tight integration with Calendar and Gmail makes it frictionless for Workspace teams. AI-powered noise cancellation is excellent. No standalone app required for most users.
Microsoft Teams
Free with M365 Business. PSTN calling integration is a real differentiator. UX is improving but still feels heavier than the alternatives.
When you do not need a meeting
The most underrated video tool is Loom — a 3-minute recorded walkthrough replaces 80% of "do you have 30 minutes?" requests. Cuts calendar load dramatically.