Klaviyo vs Mailchimp
A head-to-head comparison of Klaviyo and Mailchimp across pricing, features, ease of use, and value. Independently analyzed by our editorial team for 2026.
Klaviyo takes the overall edge with a score of 93/100, compared to Mailchimp's 86/100. That said, both are credible picks — keep reading for the breakdown by dimension.
Klaviyo
Editor PickMarketing automation that drives growth
Mailchimp
Rising StarEmail marketing and automation platform
Score by dimension
| Dimension | Klaviyo | Mailchimp |
|---|---|---|
| Overall | 93● | 86 |
| Ease of Use | 86 | 92● |
| Features | 94● | 84 |
| Support | 87 | 88● |
| Value for Money | 88● | 82 |
Higher is better. Winning score in each row marked with ●.
Key features
Klaviyo
- Email marketing
- SMS marketing
- Segmentation
- Automation
- Analytics
Mailchimp
- Email marketing
- Audience management
- Automation
- A/B testing
- Reports
Pros and cons
Klaviyo
- Powerful segmentation
- E-commerce focused
- Great analytics
- Learning curve
- Price scales quickly
Mailchimp
- Easy to get started
- Rich templates
- Free tier available
- Expensive advanced features
- Limited automation
Which one should you pick?
Pick Klaviyo if your team values powerful segmentation and e-commerce focused. At $20/month, it's positioned for teams that need marketing automation that scales with their workflow. Its biggest trade-off: learning curve.
Pick Mailchimp if your priority is easy to get started and rich templates. At $13/month, it's a strong choice when easy to get started matters more than feature breadth. The main weakness: expensive advanced features.
Frequently asked questions
Is Klaviyo better than Mailchimp?
Klaviyo scored 93/100 versus Mailchimp's 86/100 in our evaluation, so on overall fit Klaviyonarrowly leads. That said, "better" depends on what you need — see the dimension breakdown above.
What's the price difference?
Klaviyo starts at $20/month, Mailchimp starts at $13/month. Both typically offer free tiers or extended trials — we recommend starting on the free tier for two weeks before committing.
Can I switch between them later?
Most marketing automation tools support some form of data export, but the migration cost (time, retraining, lost in-app history) is rarely trivial. Choose carefully the first time.